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Lucire: the global fashion magazine that started online.
Laural Barrett photographed by Camille Sanson

In this century, there is one true cross-media fashion title that began on the internet and is a product of the new-media era. Print, web and mobile editions. An innovative model for the 2010s and beyond.

Verizon LG phone showing Lucire InsiderMobile

Fashion news on the go. Lucire’s ‘Insider’ mobile service features breaking news, headines and behind-the-scenes information from the global fashion magazine. ‘Insider’ reveals what happens inside Lucire as well—part of the magazine’s transparency and closeness to its readers. There’s no false mystique—just real fashion, leading the way for the reader who wishes to be a step ahead. Online at

Google Chrome browser showing Lucire home pageWeb

The award-winning internet pioneer (from 1997) that weathered the first dot-com crash, featuring in-depth articles, videos and Web 2·0 features including online shopping, forums and upcoming social networks. And, leading the charge, it was the first fashion industry partner of the United Nations Environment Programme (2003). It’s always begun on paths long before they were fashionable. Unlike many cross-media fashion titles, the website is still at the core of all our publications. See

Lucire issue 26 coverPrint

A luxury international publication and the world’s first fashion magazine that went from web to print. A series of covetable, collectible magazines, Lucire has grown in print internationally, covering the part of the market that wishes to have the tactile connection of a printed fashion magazine.

Main photograph: Laural Barrett, Miss New Zealand 2007, as photographed by Camille Sanson in issue 24 of Lucire. Styling and make-up by Michiko Hughes (using Napoleon Perdis). Hair by Jock Robson/Dharma.


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Note: for clarity reasons, the screen on the Verizon LG telephone has been simulated.