Running a magazine is tough enough, and for those relying on a licensed title, you may be wondering just where the next story is coming from.
The COVID-19 pandemic has slowed things down, or even stalled them, in a lot of nations. Yet Lucire has continued to produce issue after issue, both for its home country and for international markets, not missing a beat.
We’re HQed in New Zealand, with an international network of correspondents that we’ve assembled over nearly a quarter-century. We do photo shoots. We scout for great locations. Our team works on fashion editorials, catwalk reports, beauty stories, celebrity interviews, travel features, and more. We aren’t lacking in regular, fresh content, and create everything from print monthlies to a twice-yearly edition, on top of our long-running website.
It’s your choice whether you’d like us to supply prepared layouts, or if you simply wish to have copy-edited content and images. In either case, our teams can work together on your behalf.
Not just a magazine
In 1997, seven years before we began a print magazine, Lucire started life as an online title. We’ve always successfully navigated existing in different media, looking lavish on paper or on screen.
We’ve built up our expertise over nearly a quarter-century, delivering a product that understands the changing boundaries of social media, websites, print magazines and television.
In 2003, we became UN Environment’s first fashion partner, and we’ve looked at sustainable fashion since then. Two years later, we were credited as having published the first international sustainable style editorial. We forecast both the rise and the fall of the social media influencer. We’ve our finger on the Zeitgeist, which means our content remains relevant to readers.
And we mean readers. Even though every page is lavishly laid out, Lucire treats readers with respect, trusting in their intelligence. We’re not going to run a story about the ideal diet or why a woman needs to look good for a partner. This isn’t a dumbed-down title, but one which informs and entertains. It has rich content that’s smartly written. It has rich photography that inspires. It’s the thinking person’s fashion title, and one that’s also appreciated by artists, designers and photographers.
Global coverage is part of our DNA
We were set up to be international. Each person in our network of contributors reported from their location, giving us regular, global coverage. We can still get first-hand reporting from the US, Europe, the UK, the Middle East, and, of course, our home base Down Under.
You won’t be dealing with a faceless corporation. Nor is Lucire part of a massive stable of magazines where it’s lost among the crowd. We’re an independent publishing house that focuses only on this title for licensing, and the people in charge are transparent, never hidden behind a hierarchy. We want to make things a success for all.
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