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We know that the old notions of class are dead. In most parts of the
world, we notice a global consumer who likes well made things. It’s
why the Volkswagen Golf sells so well, or why Viktor & Rolf design
a range for H&M.
Yet, that same consumer expects that the company she
buys from to have a sense of corporate citizenship. So how do you reconcile
this in fashion media? Simple: you deliver a product that’s totally
in line with what those consumers expect.
A magazine that’s socially and environmentally
responsible, fosters a sense of global community, and ties in both online
and offline media.
A magazine that doesn’t deal in exclusion, yet
has the ability to promote premium products.
Think of us as a mainstream, accessible magazine that
looks glossier than the luxury ones, and you begin to get the idea.
Overview
• Each issue of Lucire reaches 6·6 people
• Lucire target market is young and upwardly mobile
• Two-thirds of readers are aged between 15 and 34 years
• Four in ten have a household income greater than $50,000 per annum
• Lucire readers love fashion, with 50% of readers spending
more than $1,000 a year on fashion
• Core audience has an international mindset and loves fashion
| Reader demographics | |
Individual income |
|
| Under $10,000 | 24·03% |
| $10,000–20,000 | 14·73% |
| $20,000–30,000 | 15·89% |
| $30,000–40,000 | 12·84% |
| $40,000–50,000 | 7·09% |
| $50,000–100,000 | 13·85% |
| Over $100,000 | 5·74% |
HHI |
|
| Under $20,000 | 17·6% |
| $20,000–30,000 | 15·6% |
| $30,000–40,000 | 12·4% |
| $40,000–50,000 | 10·8% |
| $50,000–75,000 | 16·8% |
| $75,000–100,000 | 10·8% |
| $100,000–250,000 | 14·4% |
| Over $250,000 | 1·6% |
Age |
|
| Under 15 | 0·3% |
| 15–24 | 31·9% |
| 25–34 | 33·7% |
| 35–44 | 19·7% |
| 45–54 | 10·8% |
| 55 and over | 3·6% |
|
|
|
Spend on fashion annually |
|
| Under $250 | 3% |
| $250–$500 | 18% |
| $500–$1,000 | 30% |
| $1,000–$1,500 | 23% |
| $1,500–$2,000 | 10% |
| $2,000–$3,000 | 10% |
| Over $3,000 | 7% |
 Lucire media kit, home edition (PDF) |
| Lucire Romania media information |
| Other countries: enquire |
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