Lucires plans take shape in several media.
The principle behind Lucire is a truly
meritorious fashion magazine, with positive messages of empowerment
and social responsibility. It has a global message: that there is
one world with many different cultures and styles. It respects the
thinking consumer as well as the planet.
First, the web edition is set to grow.
It is our core medium and more have been flocking online since the
1990s, when we started.
In the last two years, our web strategy has been
about putting the more detailed articles online, rather than
excerpted, edited versions. The reason: web viewers research and
we want to provide legitimate, content keywords.
||We started on the web during an idealistic
time, and we have retained those ideals. We like to think of
ourselves as a brand that helps independents get the word out
and challenge mainstream media and less open, idealistic organizations.
The little guy can beat the big ﬁrmssomething
weve been demonstrating for over a decade
For the web we seek other independent publishers,
especially those whom can benefit from the Lucire brand. The
only way independent web publishers can succeed against the largest
firms is to outmanuvre themthat means turning Lucire
into a fashion magazine site that has our content, associated content
from approved partners (with links back), and even carrying advertising
on behalf of partners.
Web video has already been growing since our first
forays in this area in 2000 and it is becoming a more regular part
of our service in 20089 and, conceivably, we are open to the
idea of television partnerships.
Secondly, we seek further licensees for the
print editions. These may be traditional licensees, or those who wish
to work on cross-media projects.
Thirdly, Lucires mobile edition,
mostly aimed Stateside, is a medium that the magazine has been dabbling
in since 2001. The technology has finally caught up. News headlines
and, in the next 24 months, low-res, cellphone video, are part of
the offering. Based on the Lucire Insider blog,
the mobile service offers readers a chance to feed back while on the
move and get the latest headlines.
Mobile is very regular (a few times daily at the
ideal), the web is less so (weekly to monthly depending on the content
partner) and the print magazine a collectible (monthly to half-yearly
depending on licensee).
Between these media, we think of Lucire more
as a global movement in communications than a traditional fashion
magazine. We started on the web during an idealistic time about uniting
the planet, and we have retained those ideals. We like to think of
ourselves as a brand that helps independents get the word out and
challenge mainstream media and less open, idealistic organizations.
The little guy can beat the big firmssomething weve been
demonstrating for over a decade.
Please enquire with us on the contact
page with your collaboration ideas.